Client since the 1990’s, the Best Western PLUS LaFayette Garden Inn wanted a user-friendly site that showed off the unique features offered at their property while staying within the guidelines suggested by the BW standards. This is the result of that effort, which figures significantly into their overall marketing plan. The site shows off professional photos which highlight their best features, including wedding receptions, travel groups, and their conference center. Their site is linked to their Facebook page and also has their latest corporate advertisement (video) in a prominent position on the first page. They also utilize specials and coupons prominently on their site.